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Internal communication refers to the information channels and mechanisms that exist within a given organization, whose destination is the same staff that works in it, in its various departments or organizational modalities. In this, it differs from external communication, which is the one that goes from the organization to the world.
The internal communication of a company or organization establishes informative links of a diverse nature between its parts, either from the management leadership to the workers or vice versa, or between colleagues in the same department.
Objectives Of Internal Communication
Internal Communication Pursues The Following Objectives:
- Organize and improve the exchange of information between areas. Thus preventing departments or management from operating as bubbles, isolated from the rest of the organization.
- Promote knowledge of management and also workers. Foster an informed work environment in which workers know who directs them and how, and management can connect with their team and know who they are and their strengths, weaknesses, and aspirations.
- Generate a corporate identity. Internal communications must foster the idea of belonging among workers and promote teamwork, to have a warmer and more committed work environment.
- Promote internal participation. Establish spaces for the exchange of ideas, for social contact for dialogue and debate, to share successes
Types of Internal Communication
- Upward communication. Logically, it is the one that goes from the lower levels of the hierarchy to the higher levels, that is, as feedback from subordinates to directors, managers, bosses, etc.
- Downward communication. The one that comes with organizational leadership, at high levels of the hierarchy, is destined for the lower tiers. In other words, from bosses to subordinates or managers to workers. It is usually a type of unidirectional communication.
- Horizontal communication. It is the one that occurs between peers, colleagues from the same team, between coordinations at the same level, or between heads of different departments.
External communication is, unlike internal communication, the one that occurs between the interior of a given organization and those foreign agents with whom it is linked, such as customers, competitors, and suppliers
Internal Communication Tools
As their name indicates, documents of interest circulate between departments, workers, etc.
Computerized networks to which only members of the organization have access. Also being able to share files, have videoconferences, send documents, etc.
An institutional email is an excellent way to promote belonging among the members of the organization and also to allow rapid exchange of information
Sort of brochures where the worker is given all the essential information they might need to communicate with other departments, as well as that necessary for corporate identity
Such as newsletters, monthly or weekly reports, where the worker is provided with news of interest, important information
They can be developed by a department or centralized in information coordination. But also generally, they must be in highly visible or high-traffic places
A corporate identity usually governs it (manifested in aesthetic details such as logos, colors, etc., but also strategic communication guidelines) and therefore is much more controlled and regulated.